Island of fascinating “lunar” landscapes with the most indented coastline on the Adriatic Sea.

Pag, the island of salt, cheese and laurel, is one of the largest, but also the most populous island in Croatia, and stretches parallel to the Dinarides, 60 km in length. Known as the island of lunar landscapes, Pag is perched on hundreds of kilometers of drywall. It is also known for its oldest olive groves in the northern part of the Adriatic, with its solemn groves, spacious bays, steep cliffs, and pastures, and above all, with the Pag cheese, a specialty of Pag’s sheep. On this wonderful island of the lunar landscapes, visitors can get to know many cycling trails, walk along the coast or through one of the oldest olive groves on the Adriatic.

The shore of the coast has formed small hidden coves to allow visitors a peaceful and pleasant enjoyment of the sun and landscape of the northern Adriatic. Almost all the beaches on the island are very spacious with excellent access and the entrance to the sea and are especially suitable for families with children.

It is important to note that Pag is one of the sunniest islands on the Adriatic coast with more then 2,500 sunny hours a year, making the island an ideal destination for complete summer enjoyment.


Get to know a fraction of the island of Pag through video of the Novalja tourist board:


The excellent geographic and traffic position of Novalja offers visitors a full program of sightseeing and the most famous natural beauties of Croatia.

Nearby are the islands of Rab, Lošinj, Silba and Olib, the city of Zadar and the National Parks; Kornati, Krka, Plitvice Lakes, Paklenica and North Velebit – 5 of the 8 national parks Croatia offers to its guests. You can go to the nearby islands with a taxi boat or choose an organized excursion by one of the agencies, which also offer excursions to land destinations. You can also travel along the land routes in your own way, by your own car or by regular bus lines.


In a stone nest, on the eastern part of the island, stands Metajna. Written documents indicate that the first tourists visited Metajna in 1928. The nature here printed the permanent seal in a unique blend of wind, stone and sea. For hot summer days, refresh yourself on the local beaches, among which the Ručica beach is particularly prominent, through which you can reach the picturesque area called the canyon. Near Metajna, but only accessible by foot or by boat, there is also the Beriknica beach, where the locality Stogaj is located, well known for its passionate climbing lovers who each year overwhelm it. During the season in Metajna, fisherman's evenings are filled with the scent of freshly baked fish, the taste of home-made wine and the sounds of the merry songs.

The vicinity of the settlement - Zubovići, Kustići and Vidalići, appearing like they have grown out of the stone, also provide the opportunity for a pleasant vacation.

Tourists who are looking for even more fun can fulfill their wishes in Novalja, which is only 12 kilometers away from Metajna.


Novalja is the tourist center of the island Pag and a well-known resort and destination of numerous tourists, offering the possibility of active and satisfying vacations. Natural beauty, including the beautiful and spacious sandy beaches in the vicinity of Novalja, a pleasant Mediterranean climate, a rich cultural and historical heritage, a varied cultural-artistic, entertainment and sports-recreational offer, homemade cuisine and excellent transport links to the land and during the summer, with nearby islands, make Novalja the ideal holiday destination.

In the numerous restaurants, taverns and bistros, guests are offered a rich selection of varied meals. The most famous specialty of the island - Pag cheese can be tasted in excellent restaurants, both in Novalja and in other locations on the island. The terraces of various cafe bars create a special summer atmosphere with refreshments and entertainment with music. On the beaches and the sea, you can take advantage of the rich offer of recreational and sports programs (slides, scooters, volleyball ...) Many visitors, especially younger ones, entertain themselves late into the night in modern disco clubs outdoors on the beach. One of the attractions of Novalja is Roman aqueduct where the temperature in the middle of the largest summer gourd keeps to a cool 15 degrees Celsius. On the beach Caska there are remains of a large military camp built by the Roman army even to this day.

Whether you want an active vacation, evening entertainment or beach holidays on one of the most beautiful beaches in the Adriatic, Novalja offers a variety of content for all generations.














Antique water supply – Talijanova buža

An interesting and valuable sight is the unique antique water supply from 1st century, carved from real stone. This unique Roman aqueduct, called Talijanova buža by local people, was supplying Novalja with water from Novalja fields. The water supply is about 1,2 km long, with maximum width 60-70 cm and it has 9 openings onto the surface, so-called odiha, and those are the places where it can come up to 40 m high. The entrance to the water supply is located within the City Museum, which preserves part of Novalja’s cultural and ethnological heritage.

Centennial olive groves – Unique botanical wealth of the Mediterranean, Lun Gardens of olive trees

Under the umbrella of thousands of olive trees, on the far northwest on the island, lies Lun village known for its olive groves.
Lun’s olive groves represent a true oasis of peace and one of the most picturesque and beautiful places on Pag island. Among its countless olive trees, it is distinguished by its uniquely about 1,500 wild olive trees - olea oleaster, 5 - 8 m in height and 20 - 80 cm in diameter. The oldest olive tree is about 1600 years old. This area of wild olive, 24 hectares, is the only such case in the Adriatic and has a great botanical value. Because of its characteristics, it was protected and proclaimed a botanical reserve in 1963.

The vicinity of the settlement - Jakišnica, Dudići, Varsan, Potočnica and Tovarnele, located in picturesque bays, are also an excellent choice for a pleasant vacation.

Original Products From the Island of Pag

Pag salt

Salt is the white gold of the city of Pag with centuries of organized production. Pag salterns are the oldest one with the most intensive production on the Croatian coast. The traditional way of producing salt by natural evaporation was abandoned 25 years ago when the saltern was built, which now extends on 2 million m4, and is, together with warehouses and factory automation, the largest production facility in Croatia.

Pag cheese

Pag cheese is the most famous and most appreciated hard sheep cheese in Croatia. It is characterized by a pleasant spicy taste and light yellow to darkish color, depending on age). It is produced from sheep milk of the sheep which reside on grassy pastures, which abound with various types of aromatic and medicinal herbs. In addition to this, special value is provided by the salt whose traces remain on the grass after the bora – strong northern wind blowing on island of Pag.

Today, Pag cheese is one of the recognizable Croatian brands, both in Croatia and in the world. About 220 tons of Pag cheese is produced annually on the island of Pag.

Pag sheep

The Pag sheep breed is an original Croatian breed and belongs to the group of Mediterranean sheep. They are bred in the entire area of Pag island to this day. . Today, sheep breeding, along with tourism, is the most important economy branch. It is generally considered that, given the available areas of pastures on the island of Pag, the number of around 30,000 breeding sheep at this point is optimal. Sheep are kept in the open all day long during the whole year, on the pastures. Food is drained on stony rocks, supported a bit with hay, corn and fodder.

Pag Lamb

The Pag Lamb is the second most important product from Pag sheep. This is the most commonly presented lamb meet on markets, and it is produced by sheep breeders who also produce Pag cheese.

Lambs are fed exclusively with sheep’s milk, which gives the meat a special taste. Meat of Pag lamb is in pale pink color, with thin and gentle muscle fibers, delicious and juicy. Pag lamb is prepared in a variety of ways, but most famous one is roast on skewer.


From the treasury of the National Treasure we present a domestic dance called naški, which is, with the accompaniment of the bellows, danced in colorful folk costumes.

Lace from Pag

The “Novalja’s koltre” map is an ethnographic map with authoritative photographs of Novalja’s
Crocheted bed covers and a special souvenir of this region.

Koltra is a crocheted bed cover that has been made for around hundred years by the skillful hands of Novalja's women, as a family treasure or for a dowry, or therapy after some stressful life events. It is a symbol of values, skills and affiliation. At present, most of the new families still have at least one koltra. They are kept and put on a bed on special occasions, hanging on a street-side window during a visit to the holiday processions. Some also cover it. From this particular subject of traditional knowledge and skills, the souvenirs and the brand of the city of Novalja were created.












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